This trial is no longer recruiting.My employer runs this trial

Front-of-Package Labeling for Nutrition

AD
CL
Overseen ByCorey Levinson, MPH
Age: 18+
Sex: Any
Trial Phase: Academic
Sponsor: University of North Carolina, Chapel Hill
No Placebo GroupAll trial participants will receive the active study treatment (no placebo)

What You Need to Know Before You Apply

What is the purpose of this trial?

This trial aims to determine which type of front-of-package labeling best helps people in Indonesia make healthier food choices. It compares two label types: nutrient warning labels, which highlight high levels of sugar, salt, or fat, and Nutri-Level labels, which summarize a product's overall nutrition. The goal is to identify which label more effectively helps consumers spot unhealthy products. The trial seeks participants in Indonesia who can read and write in Indonesian and have purchased processed foods in the last month. As an unphased trial, it offers participants the opportunity to contribute to important research that could enhance public health in Indonesia.

Do I need to stop taking my current medications for this trial?

The trial information does not specify whether you need to stop taking your current medications.

What prior data suggests that these labeling methods are safe for consumers?

Research has shown that front-of-package labels, such as the Nutrient Warning Label and Nutri-Level, are safe because they don't alter the product physically. These labels are placed on food packaging to provide information. Studies have found that they can help people make healthier food choices by highlighting high levels of sugar, salt, and fat. Other countries have used this method to promote better eating habits. Reports of negative effects from these labels do not exist, as they only provide information. Consequently, people generally accept them well.12345

Why are researchers excited about this trial?

Researchers are excited about this trial because it's exploring two innovative labeling strategies to help consumers make healthier food choices. The Nutrient Warning Label stands out by directly alerting consumers when products are high in sugar, salt, or fat, aiming to prompt healthier decisions quickly. On the other hand, the Nutri-Level label provides a summary score of the overall nutritional quality, making it easier for shoppers to compare products at a glance. These approaches are different from current nutrition labels, which often provide detailed but less intuitive information, and researchers hope these new methods will lead to more informed and healthier consumer choices.

What evidence suggests that this trial's labels could be effective at discouraging consumption of unhealthy products?

This trial will compare two types of front-of-package labeling systems: the Nutrient Warning Label and the Nutri-Level label. Research has shown that front-of-package labels can help people make healthier choices by clearly indicating products high in sugar, salt, and fat. Participants in this trial may view food products displaying Nutrient Warning Labels, which studies have shown make people less likely to choose items high in these nutrients. One study demonstrated that these labels led to purchasing foods with fewer calories, sugar, and saturated fat. Meanwhile, participants may also view products with Nutri-Level labels, similar to systems used in other countries, which have had mixed results. While they can guide people to healthier options, their effectiveness varies. Overall, warning labels appear more effective in helping people identify and avoid less healthy products.16789

Who Is on the Research Team?

LS

Lindsey S Taillie, PhD

Principal Investigator

University of North Carolina, Chapel Hill

Are You a Good Fit for This Trial?

This trial is for adults (18+) living in Indonesia who can read and write Indonesian and have bought processed foods in the past month.

Inclusion Criteria

* Able to read and write in Indonesian
* Has purchased processed foods in the last month
I am 18 years old or older.
See 1 more

Timeline for a Trial Participant

Screening

Participants are screened for eligibility to participate in the trial

1 week
Online consent

Intervention

Participants complete an online randomized experiment viewing different labeling schemes

10 minutes
One-time online survey

Follow-up

Participants' responses are analyzed for effectiveness of labeling schemes

2 weeks

What Are the Treatments Tested in This Trial?

Interventions

  • Nutrient Warning Label
  • Nutri-Level

Trial Overview

The study compares two types of front-of-package food labels: a nutrient warning label versus a Nutri-Level label, to see which better helps people identify unhealthy foods and discourages buying them.

How Is the Trial Designed?

2

Treatment groups

Experimental Treatment

Group I: Nutrient Warning LabelExperimental Treatment1 Intervention
Group II: Nutri-LevelExperimental Treatment1 Intervention

Find a Clinic Near You

Who Is Running the Clinical Trial?

University of North Carolina, Chapel Hill

Lead Sponsor

Trials
1,588
Recruited
4,364,000+

Bloomberg Philanthropies

Collaborator

Trials
5
Recruited
19,900+

Citations

Impact of Five Types of Front-of-Package Nutrition Labels on ...

This study thoroughly analyzed the evidence on how FoP labels in five categories affect young consumer purchasing intention and behavior.

The Influence of Front-of-Package Nutrition Labeling on ...

Over- all, these results suggest that front-of-package labeling systems consistently led to improvements in the nutritional profile of foods and ...

An 18-country analysis of the effectiveness of five front-of- ...

The results indicate that front-of-pack labels that are effective in guiding consumers towards healthier food products can also be effective in steering them ...

Front-of-Package Nutrition Labeling

The FDA is proposing to require a front-of-package (FOP) nutrition label on most packaged foods to provide accessible, at-a-glance information.

Comparing the influence of front-of-pack nutrition labels on ...

Nutri-Score (NS) demonstrated a significant improvement in food choices across all food categories 95% CI: 1.24 to 3.17, p = 0.003), particularly for nuggets

Front-of-Package Nutrition Labeling and Its Impact on Food ...

The most common outcomes were sodium, sugar, and calorie reduction. Mandatory policies reported higher and more consistent effects on product reformulation

Food Labeling: Front-of-Package Nutrition Information

Nutrition Facts label look at nutrients to limit (including sodium, saturated fat, and added sugars) in that label (Ref. 14).

Front-of-package nutrition labeling

These labels typically highlight when foods contain high levels of nutrients that are commonly overconsumed and linked to adverse health outcomes

Nutrition labelling - Food Safety - European Commission

Front-of-pack nutrition labelling is simplified nutrition information provided on the front of food packaging aiming to help consumers with their food choices.