AI Integration Timing for Creativity
What You Need to Know Before You Apply
What is the purpose of this trial?
This study aims to examine how the timing of artificial intelligence (AI) integration during group brainstorming activities affects the creativity and ideation of participants. Undergraduate student participants will be randomly allocated into teams of four to complete a structured 12-minute brainstorming task. The study utilizes a three-group experimental design to compare three conditions: no AI access, AI access from the outset of the session, and AI access introduced halfway through the session. The standardized generative AI tool used is ChatGPT Pro. The creative output produced by each group will be evaluated by a panel of independent expert judges using the Consensual Assessment Technique (CAT).
Who Is on the Research Team?
Mohit Bhandari, MD, PhD, FRCSC
Principal Investigator
McMaster University
Are You a Good Fit for This Trial?
This trial is for undergraduate students who are able to participate in group brainstorming sessions. There are no specific health or background requirements mentioned.Inclusion Criteria
Exclusion Criteria
Timeline for a Trial Participant
Screening
Participants are screened for eligibility to participate in the trial
Treatment
Participants engage in structured 12-minute brainstorming tasks across nine sessions, with varying AI integration timing
Follow-up
Participants' creative outputs are evaluated by independent expert judges using the Consensual Assessment Technique (CAT)
What Are the Treatments Tested in This Trial?
Trial Overview
The study tests how the timing of using AI (ChatGPT Pro) during a team brainstorming session affects creativity. Teams either use AI from the start, add it halfway through, or don't use it at all. Groups and conditions are assigned randomly.
How Is the Trial Designed?
3
Treatment groups
Experimental Treatment
Active Control
Across nine separate sessions, teams of four participants will complete all nine distinct student-struggle scenarios (one scenario per 12-minute session). In each session, participants brainstorm independently without technology for the first 6 minutes. At minute 6, the team inputs the scenario prompt along with their already-generated human ideas into ChatGPT Pro (GPT-4o architecture). Receiving a single output with no further back-and-forth dialogue, the team uses the artificial intelligence response to continue ideating for the final 6 minutes, ultimately selecting and submitting their single best idea for that specific scenario.
Across nine separate sessions, teams of four participants will complete all nine distinct student-struggle scenarios (one scenario per 12-minute session). In each session, at minute 0, participants input the scenario prompt into ChatGPT Pro (GPT-4o architecture). The team receives a single initial output of ideas and does not engage in further back-and-forth dialogue with the tool. Participants use this initial artificial intelligence response as a baseline to continue human brainstorming and ideation for the remainder of the 12 minutes, ultimately selecting and submitting their single best idea for that specific scenario.
Across nine separate sessions, teams of four participants will complete all nine distinct student-struggle scenarios (one scenario per 12-minute session). In each session, participants engage in a structured collaborative brainstorming task entirely without access to artificial intelligence tools for the full 12 minutes. At the conclusion of each session, the team must evaluate their generated list and select their single best idea to solve that specific scenario.
Find a Clinic Near You
Who Is Running the Clinical Trial?
McMaster University
Lead Sponsor
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